Personalized Invitations & Stationery; Embossing & Debossing Printing

Embossing is a creative form of printing that gives a three dimensional design or image on the paper. The images stand out from the regular card making and it appears as if a stamp has been used to press the card and give it an appropriate shape. More often than not, embossing doubles the expense of normal printing, as it takes place after the completion of several other processes such as color, printing and varnishing. It helps to make the product look luxurious, with a 3d effect. It involves heat and pressure to reshape the surface of the paper, in order to create the image.

Embossing is similar to foil stamping, but the only difference is that it doesn’t involve any transfer of foil. The level of the image is either embossed or lowered from the original level of the paper surface. There are different styles of embossing such as single, multi-level and sculptured. These styles can be printed on plain paper. Blind embossing is one of the many forms of embossing, in which the image is raised without using any ink on it. Another form of embossing is color register embossing. It is essential to emboss the paper after placing it between the die and the counter die. The pressure exerted helps to flatten the paper fibers and create an image. Heat is often used to enhance the image, by helping in ironing the paper to a smooth finish.

The three dimensional look of embossing is achieved through graphics software. It helps you to get the subtle image qualities and create a textured surface. Embossing or debossing can be done on a logo or any typeface. A different style of dimension can be obtained by adding foil stamping or silk-screening to the process. It is generally used on loose-leaf binders, custom covers, index tabs, presentation folders and media packaging applications. While debossing an image like a logo, a title or other designs, heat is used to press into the surface of the paper with a die, creating depressions unlike the raised impressions as in embossing. Similar techniques are used for debossing too and even the same material such as foil, ink and blind, to create the visual effect and texture. Both, hard and soft covers can be used for debossing.

The practice of embossing fresh flowers has become a trend today. This technique involves printing phrases, personal messages, images and photographs on petals of fresh flowers. In addition, logos, monograms and custom phrases are common fresh flower prints too. This is a unique expression, where fresh flowers are used to communicate effectively. Besides, effective communication power and embossing fresh flowers, embossing also creates a striking visual effect. It often transforms ordinary things to extraordinary possessions. More often than not, these flowers are gifted on personal and special occasions like wedding, proposals and anniversaries. In addition to these, fresh flower embossing is also incorporated at company events, promotions and business dinners.

It is considered to be the most original styles for promoting a product or brand in order to attract clients and consumers. Since the entire process is customized, people can exercise a choice on the flowers, longevity and print size.

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