Tri-fold Brochure Writing Revealed

Tri-Fold brochures are inexpensive as well as highly effective tools that help by providing information. They can be easily constructed by folding a sheet of paper (8 ½ “ by 11”) twice over to make three different columns on each side. You can highlight each of these columns with different messages or themes. The biggest advantage of tri-fold brochures is that their small size can fit into any standard #10 envelope. This type of brochure is commonly used by small businesses. Here are a few tips to help write your very own tri-fold brochure:

• When writing your text, always remember to keep it short and to the point. Your reader should be able to grasp all the main points just by glancing through the brochure.
• Use language that speaks directly to the prospective client. For example, “We would like to help you…”
• Group ideas by using headings and subheadings, which help the reader focus on specific items that are of interest to him or her.
• Avoid using industry jargon even if the brochure is being sent to industry related people. The language used must be clear for everyone to understand easily.

The front cover of your brochure should provide sufficient information and must be visually appealing in order to invite the reader to open it and read more. Most companies rely on the company name, logo, or even an innovative tag line to describe their products and services. Keep in mind that there is limited space in the front, so listing your items in bullet format on it is not recommended. When it comes to the back cover, only put your contact information there. This is the side of the brochure that people are least likely to go through, so putting an important piece of information there might not be prudent.

The inside of the front panel is by far the most important side of the brochure. It is the panel that is used to summarize all your details so that your customers will choose you. This is the best place for a shining testimonial. Since this panel is considered to be the most important, it is recommended to save writing it for the last. On opening the brochure fully, there are three whole panels on which you can write the complete description of your company and it’s functioning.

Developing a Tri-Fold Brochure Theme

Remember that your tri-fold brochure should target the audience with an educational objective, which can also be the theme or message. In some cases, the audiences can be very general, like a group of visitors to a shopping mall. In such cases, the theme or message can be tailored to attract a much broader audience. On the other hand, if the audience to be targeted is specific, like fishermen at harbors, the theme should only focus on that audience.

Brochure themes provide the structure for the information and the message for the audience. A mishmash of information that apparently does not contribute towards the theme will not be useful in conveying the message across to the reader. While developing the subject matter, you might be required to narrow down your topic or theme. Here are some guidelines to help develop themes for your tri-fold brochure:

• Always choose a topic that is relevant.
• It is advisable to narrow down your topic, highlighting the essentials.
• The points of your theme must be written as complete statements.

While developing the information inside your brochure, always remember to ask yourself if it focuses on your theme, while providing a clear message that will be easily understood by the reader.

In addition, when designing and writing your own tri-fold brochure, use design techniques to make look attractive and appealing. Always avoid a messy, haphazard appearance. By using space you will create an open look and make sure that your message is highlighted, short and sweet. Use high-quality images and photographs. Make sure you are aware of all the permits and credits on all the borrowed material, and if there are any logos being used.

Irrespective of how appealing your tri-fold brochure appears to be, it is only the information contained within it that makes the difference. Make sure that the information provided in it is understandable and factual. Never use technical jargon or other forms of obfuscations, as this can obscure your message and alienate your readers. Try not to be too lengthy. Overall, concise and succinct writing is always effective.